Practical marketing advice for growing businesses
Explore useful advice on websites, SEO, content, social media, video, branding and digital strategy.
The Key Brief
A selection of essential articles that reflect our approach, our values and the way we think about better marketing.
Marketing Strategy
First you need a strategy – and then you need to review it
Good digital marketing starts with knowing what you are trying to achieve. Without that, it is very easy to spend time and money on…
Read article
Marketing Strategy
Your Website Is Never Finished: Why it Needs to Grow With Your Business
A website should not be treated as an online brochure that you build, publish and then leave alone. It is an active business asset:…
Read article
Marketing Strategy
Why Should You Think Twice Before Using Third-Party Apps for your Business?
Apps have transformed the way we navigate both everyday tasks and unique hobbies, making solutions for even the most niche problems readily accessible at…
Read article
Content
If your business was a movie… what would you put in the trailer?
A movie is a multi-million dollar project, sometimes a billion dollar project. With that amount of money on the line, a good trailer becomes…
Read article
Browse by topic
Latest articles
Content
7 days ago
Do UK Businesses Have to Label AI-Generated Content?
The biggest tool to level the business playing field for years is about to be outed. More of our writing donkey work now goes…
Read article
SEO
4 months ago
Why Sounding Human Again May Be the Future of SEO
Why sounding human again may be the future of SEO. Discover why authentic content, Geo Marketing, and real expertise matter more than ever in…
Read article
Content
6 months ago
Where to get images to use on your website
Are you looking for high-quality images to use as featured images for your blog posts? Here are some of the best websites where you…
Read article
Email Marketing
6 months ago
Gmail POP3 Ending: What To Do?
Gmail POP3 Ending: What To Do? The solutions are straightforward once you understand how your email works. Our guide is the fix you need.
Read article
Content
8 months ago
Why the Same Message Needs to Be Told in Different Ways
There is a quiet myth in business that repeating yourself looks unprofessional. We explore why the same message needs to be told in different…
Read article
SEO
9 months ago
How to Get Your Website to the Front of the Crowd
Creating a website today without SEO, social media, or any marketing at all is a bit like standing at the back of the O2…
Read article
Websites
9 months ago
The History of Online Shopping
Online shopping has evolved from a curious experiment into a force that shapes how people live, work and connect. Explore it's history in this…
Read article
SEO
10 months ago
Designing a Website with SEO in Mind
Designing a Website with SEO in Mind walks you through the steps you need to creae a website that serves people and search engines…
Read article
SEO
12 months ago
What is Gemini and Why Does It Matter for SME Digital Marketing?
How people find and trust information online is changing. Google’s Gemini AI no longer serves up just a list of links. Read more
Read article
SEO
17 June 2025
The Surprising Power of Hitting Delete
Deleting content is one of the most effective ways to improve your search visibility. In this blog, we explore the surprising power of hitting…
Read article
Content
8 May 2025
How to Use AI to Create Content Without Losing Your Voice
AI gives you a serious advantage in that SEO race if you use it right. This article shows you how to use AI to…
Read article
Social Media
16 April 2025
Is Your Social Media Channel a Dead Fish?
A dead fish in the digital sea. Unappetising. Uninviting. Completely avoidable. Is your social media channel a dead fish? If so, read what you…
Read article
VideoandWeb.com