At Video & Web, we believe useful technology should make everyday tasks easier. That’s why we’ve created Video & Web Resources, a growing collection of free online tools to help businesses and creative professionals get things done.

Explore our collection of free online resources.

Our Resources collection includes tools for creating professional email signatures, choosing website colours and preparing social media images. You’ll also find Emma’s Ipsum, which provides designers with creative language as an alternative to traditional placeholder text.

Everything is completely free. You don’t need to register, provide your contact details or sign up for anything. Just choose a resource and use it, no strings attached. We’ll introduce a different resource in The Briefing each month, starting with our QR Code Generator.

Meet our QR Code Generator

QR codes have become a familiar part of everyday life, but they offer businesses far more opportunities than you might expect. Our free QR Code Generator lets you create QR codes for website addresses, email addresses, telephone numbers and plain text.

Explore our collection of free online resources.

Enter your information and the generator creates your code. You can change its colours to match your branding, add a central logo and choose from three output sizes. When you’re happy with the result, download it as a PNG or SVG file. PNG works well for everyday digital applications, while SVG gives designers a sharp, scalable graphic for professional printing.

The generator handles everything directly in your browser, including any logo you upload. Your image never needs to leave your device.

Go straight to the right page

Printing your website address on a poster or leaflet tells people where to find you. A QR code goes further by taking them directly to the information they need. Instead of sending visitors to your homepage and expecting them to navigate through your website, you can link straight to an online brochure, a particular service or an application form.

Imagine a local theatre group promoting its next production. A poster in a shop window might catch someone’s attention, but a website address still leaves them searching for the ticket office. Add a QR code that links directly to the booking page, and they can check availability or buy tickets while they’re standing in front of the poster.

The difference is simple. You’re not just telling people where your business lives online. You’re helping them take the next step.

Help audiences find tickets directly from your posters.

Make your printed marketing work harder

QR codes can turn ordinary printed materials into useful connections with your digital content. Vehicle graphics offer a good example. A builder could add a QR code linking to a portfolio of completed projects, giving someone who notices the parked van an opportunity to explore their work.

An estate agent might use a code on a property board to open the full listing, complete with photographs and viewing details. A local charity could add one to a fundraising poster, taking supporters straight to its donation page. You can also include QR codes in brochures and exhibition displays, giving interested people access to more information without overcrowding the design.

Vehicle graphics can connect potential customers with your services.

A little something to think about…

Every other week, I share a personal observation about business, marketing and the online world – and where it might lead.

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The key is to make the destination relevant to the message. Someone interested in a particular service shouldn’t have to search your entire website to find it.

No special app required

QR codes used to be rather inconvenient. People often needed a dedicated scanning app, which made the whole process less appealing. Modern smartphones have largely removed that obstacle.

With most current iPhones and Android phones, you point the camera at a QR code and tap the link that appears. The phone recognises the code automatically, without a separate scanner. That makes QR codes far more accessible for everyday marketing. People already encounter them in restaurants and public spaces, so scanning one feels familiar.

A short instruction beside the code helps too. ‘View our brochure’ or ‘Book your tickets’ tells people exactly what to expect.

More than website links

Our generator also lets you create QR codes that contain email addresses, telephone numbers or plain text. An email code can help someone contact your business without typing the address. A telephone code can offer a quick way to start a call, while a text code can share information directly without sending someone to a website.

You might use these options on printed instructions or information sheets where a web page would add unnecessary steps. Choose the format that makes the task easiest for the person using it.

Turn passing interest into a visit to your website.

Design for easy scanning

QR codes don’t have to be black and white. Our generator lets you customise the colours and add your logo, making it easier to incorporate the code into your existing designs. However, appearance shouldn’t come at the expense of readability. Strong contrast helps phone cameras recognise the pattern, while sufficient size makes scanning easier.

For large-format printing, such as vehicle graphics or exhibition displays, download the SVG version. You can enlarge it without losing sharpness. Always test your code before printing. Try it on different phones, check that it works at the intended size and make sure it opens the correct destination.

Measure the response

QR codes can also help you understand how people respond to printed marketing. Suppose you promote the same service through a local magazine and an exhibition display. You could create a different tracking URL for each campaign, then generate a QR code for each address.

Track how printed marketing brings visitors to your website.

Your website analytics can identify visits from those links, helping you compare how people respond to the different campaigns. The QR code itself doesn’t collect statistics. It simply directs people to the address you provide, so you’ll need appropriate tracking on your website if you want to measure the results.

You won’t capture everyone who sees your advertising, but you can gain useful insight into which materials encourage people to visit.

Try it for yourself

Our QR Code Generator gives you a quick way to create professional QR codes for digital content and printed marketing. You can customise the design, choose the right file format and download the result in minutes.

Create your free QR code and see how easily you can connect your printed marketing to the information people need. And if you’re looking for other useful tools, take a look around Video & Web Resources. We’ll introduce more of them in future editions of The Briefing.

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