Build momentum. Strengthen your position. Lead your market.
Established businesses rarely struggle because they have nothing to offer. More often, growth becomes difficult because marketing activity is fragmented, inconsistent or unable to keep pace with the organisation’s ambitions.
Our Authority packages bring your website, search visibility, social media, content, email marketing and media production into one coordinated marketing system.
Rather than relying on occasional campaigns or disconnected suppliers, you gain an ongoing programme designed to increase visibility, demonstrate expertise and create more opportunities for customers to discover and choose your business.
Build momentum. Strengthen your position. Lead your market.
Established businesses rarely struggle because they have nothing to offer. More often, growth becomes difficult because marketing activity is fragmented, inconsistent or unable to keep pace with the organisation’s ambitions.
Our Authority packages bring your website, search visibility, social media, content, email marketing and media production into one coordinated marketing system.
Rather than relying on occasional campaigns or disconnected suppliers, you gain an ongoing programme designed to increase visibility, demonstrate expertise and create more opportunities for customers to discover and choose your business.
“Authority is not created by making the most noise. It grows when your business
appears consistently, communicates clearly and continues to demonstrate its value.”
Marketing that works as a connected system
As a business grows, its marketing needs to do more than maintain a basic presence.
Your website must remain current. Search visibility must continue to expand. Social media needs regular attention. Useful content should communicate your expertise, while video, photography and other media help your business stand out.
Each Authority package combines these elements within one structured service.
We develop the strategy, coordinate the activity and continually refine the work around your priorities. The result is a more consistent marketing presence, clearer communication and a stronger platform for long term growth.
Choose your Authority package
Momentum
Momentum provides an established business with the structure and regular activity needed to strengthen its marketing presence.
It combines extensive search development with daily social media posting, ongoing website support, original content and flexible media production. Two strategy sessions each year help keep the work focused on your priorities and changing opportunities.
Best suited to:
Established businesses that want to move beyond occasional marketing and create a dependable programme of regular activity.
- Domain name
- Website hosting
- Website maintenance
- Up to 1 hour of website updates per month
- Search engine and answer engine optimisation
- More than 1,200 targeted search opportunities
- Daily social media posting across up to 3 channels
- 6 professionally written blog articles per year
- 10 media production credits
- 2 strategy sessions per year
Advantage
Advantage increases the frequency, reach and variety of your marketing activity.
With wider search targeting, daily posting across up to four social channels and monthly written content, the package helps your business remain visible while building a growing body of useful expertise online.
Additional media credits provide greater scope for professional video, photography, design and campaign materials throughout the year.
Best suited to:
Businesses that want a more active and polished marketing presence supported by regular content, wider social coverage and quarterly strategic planning.
- Domain name
- Website hosting
- Website maintenance
- Up to 2 hours of website updates per month
- Search engine and answer engine optimisation
- More than 1,500 targeted search opportunities
- Daily social media posting across up to 4 channels
- 12 professionally written blog articles per year
- 20 media production credits
- 4 strategy sessions per year
Expansion
Expansion supports businesses with ambitious growth plans and a need for continuous, varied marketing activity.
The package delivers a substantial programme of search development, social media, content production, email marketing and visual media. Six strategy sessions provide regular opportunities to review performance, identify priorities and respond to new developments.
With two blog articles each month and quarterly newsletters, your business can communicate its expertise consistently across several different channels.
Best suited to:
Progressive businesses that are actively pursuing growth, entering new markets or competing for larger and more valuable opportunities.
- Domain name
- Website hosting
- Website maintenance
- Up to 2 hours of website updates per month
- Search engine and answer engine optimisation
- More than 1,800 targeted search opportunities
- Daily social media posting across up to 5 channels
- 24 professionally written blog articles per year
- 4 managed email newsletters per year
- 40 media production credits
- 6 strategy sessions per year
Market Leader
Market Leader provides the breadth, consistency and strategic involvement of an outsourced marketing department.
It combines extensive search development with daily social media activity, weekly written content, monthly email communication and a substantial allocation of media production credits.
Monthly strategy sessions allow us to work closely with your business throughout the year, helping you plan campaigns, respond to opportunities and ensure your marketing continues to support your wider commercial goals.
Best suited to:
Businesses that require continuous multi channel marketing support without building and managing a complete internal marketing department.
- Domain name
- Website hosting
- Website maintenance
- Up to 3 hours of website updates per month
- Search engine and answer engine optimisation
- More than 2,400 targeted search opportunities
- Daily social media posting across up to 6 channels
- 48 professionally written blog articles per year
- 12 managed email newsletters per year
- 80 media production credits
- 12 strategy sessions per year
What the Authority packages include
Designed around your business
The package provides the structure, but the activity should never feel generic.
Before work begins, we take time to understand:
- Your business objectives
- Your most important services
- The customers you want to reach
- Your geographic markets
- Your current marketing position
- The knowledge and expertise within your organisation
- Upcoming events, launches and opportunities
- The areas where growth matters most
We then shape the included activity around those priorities.
A professional services firm may focus heavily on expertise and thought leadership. A construction business may need project content, recruitment support and stronger regional visibility. A growing organisation may use its package to enter new markets or promote a wider range of services.
The combination changes, but the purpose remains the same: to make your marketing more focused, consistent and useful.
A partnership built for long term progress
Authority is not a short burst of activity or a collection of isolated monthly tasks.
Search visibility takes time to develop. A useful content library grows article by article. Familiarity builds through regular communication. Strategic opportunities emerge as we learn more about your business, customers and market.
A 12 month programme gives us the opportunity to build strong foundations, maintain momentum and improve the work as real results and new information become available.
You gain a marketing partner with a detailed understanding of your organisation rather than a succession of suppliers completing disconnected jobs.
The package provides the structure, but the activity should never feel generic.
Before work begins, we take time to understand:
- Your business objectives
- Your most important services
- The customers you want to reach
- Your geographic markets
- Your current marketing position
- The knowledge and expertise within your organisation
- Upcoming events, launches and opportunities
- The areas where growth matters most
We then shape the included activity around those priorities.
A professional services firm may focus heavily on expertise and thought leadership. A construction business may need project content, recruitment support and stronger regional visibility. A growing organisation may use its package to enter new markets or promote a wider range of services.
The combination changes, but the purpose remains the same: to make your marketing more focused, consistent and useful.
A partnership built for long term progress
Authority is not a short burst of activity or a collection of isolated monthly tasks.
Search visibility takes time to develop. A useful content library grows article by article. Familiarity builds through regular communication. Strategic opportunities emerge as we learn more about your business, customers and market.
A 12 month programme gives us the opportunity to build strong foundations, maintain momentum and improve the work as real results and new information become available.
You gain a marketing partner with a detailed understanding of your organisation rather than a succession of suppliers completing disconnected jobs.
More than a collection of marketing services
The value of an Authority package comes from the way its different elements support one another.
A new article can target an important search opportunity, provide material for social media posts and give you something useful to include in a newsletter. A video can strengthen a service page, support a campaign and produce shorter clips for several social platforms.
Your website provides the central destination. Search helps people find it. Content builds confidence. Social media maintains awareness. Email strengthens existing relationships. Media production makes the message more engaging and memorable.
Bringing these services together creates a more efficient and coherent marketing system.
The figure included with each package represents the approximate number of opportunities we can research, monitor or target as part of the wider search strategy. It does not guarantee a particular ranking, visitor total or number of enquiries.
Frequently Asked Questions (FAQs)
Do we need to use every included service?
The services work best as a connected programme, although we will adjust the emphasis around your priorities. A particular period may require more attention on content, media production, a campaign or improvements to your website.
What are targeted search opportunities?
Targeted search opportunities are relevant combinations of services, subjects, questions, locations and customer needs that your business could potentially appear for in search engines or answer platforms.
They provide a much broader view of visibility than focusing on a small list of isolated keywords.
Does daily social media posting include weekends?
We will agree an appropriate posting schedule for your business and selected platforms. Daily activity generally refers to a regular seven day content programme, although the precise schedule may vary according to your audience and strategy.
Can we choose the social media channels?
Yes. We will recommend the channels most appropriate for your audience, services and available content. There is little value in maintaining a platform simply because it exists.
What can media production credits be used for?
Credits can contribute towards an agreed range of video, photography, animation, editing and design services. We will explain the credit requirements before arranging any production work, allowing you to plan how to use the annual allocation.
Can we purchase additional media production credits?
Yes. Additional production can be quoted separately when you want to undertake work beyond the credits included in your package.
Can you work alongside our existing team?
Yes. We can provide a complete outsourced marketing service or work alongside your employees, sales team, internal marketing staff and other specialist partners.
How quickly will we see results?
Some activity can create immediate improvements, but meaningful authority and search visibility develop over time. The programme focuses on building sustainable progress rather than promising instant or artificial results.
If you need to know something that is not covered here, please get in touch and we will be happy to answer any question you might have.
Build a marketing presence that reflects your ambitions
Your business has already established itself. The next challenge is ensuring your marketing communicates that strength consistently and creates the opportunities needed for further growth.
An Authority package gives you the strategy, production and ongoing support required to move forward with greater purpose.
Let us build a coordinated marketing system around the business you are becoming.
Book an Authority review, and we can advise you what you need, or simply fill in the form below and we’ll get back to you.
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