Reach the right people with carefully managed online advertising

Paid advertising can put your business in front of people who are actively looking for what you offer. But without the right targeting, message and landing page, it can also spend your budget remarkably quickly.

We plan, create and manage focused advertising campaigns designed around your audience, objectives and available budget.

 Book a campaign review  Ask us about PPC

Reach the right people with carefully managed online advertising

Paid advertising can put your business in front of people who are actively looking for what you offer. But without the right targeting, message and landing page, it can also spend your budget remarkably quickly.

We plan, create and manage focused advertising campaigns designed around your audience, objectives and available budget.

 Book a campaign review

“A successful PPC campaign is not measured by clicks alone.
It is measured by the useful opportunities it creates for your business.”

Better advertising starts with a better plan

Running an advert is easy. Building a campaign that attracts the right people and encourages them to act takes much more thought.

Poor targeting can bring irrelevant clicks. Weak advertising can fail to communicate why someone should choose you. Even a strong advert may underperform when it sends visitors to the wrong page.

We bring the different elements together, from campaign strategy and audience targeting to advertising content, landing pages and performance measurement.

The aim is not simply to generate more clicks. It is to create useful opportunities for your business.

What is PPC campaign management?

Pay-per-click advertising allows you to promote your business through platforms such as Google Ads and paid social media. Depending on the platform and campaign type, you may pay when someone clicks your advert or when it reaches a particular audience.

Our PPC campaign management service can include:

  • Campaign planning and account setup
  • Keyword and audience research
  • Search, display or social advertising
  • Advertising copy and creative support
  • Geographic and demographic targeting
  • Negative keyword management
  • Landing page review and optimisation
  • Conversion tracking
  • Budget and bid management
  • Regular reporting and refinement

We recommend the platforms and campaign types that fit your objectives rather than spreading your budget across channels unnecessarily.

Campaign support built around your business

Campaign support built
around your business

Strategy before spending

We start by understanding what you want the campaign to achieve. That may be generating enquiries, promoting a particular service, increasing sales or reaching a new audience.

Joined up advertising

The advert, message, offer and landing page need to work together. We look beyond the advertising account and consider the whole journey from the first impression to the final enquiry.

Careful budget management

We monitor how the campaign uses your budget and refine targeting, keywords and advertising content to reduce avoidable spend.

Clear performance reporting

We explain what is happening in plain English. You will be able to see how people are responding, which campaigns are producing useful activity and where improvements may be needed.

Continuous optimisation

We use campaign data to refine targeting, keywords, adverts and landing pages over time. This helps the campaign respond to changing behaviour and improve as useful performance data builds.

Flexible support

Campaigns can be managed on an ongoing basis or created to support a defined promotion, launch, event or period of activity.   Whatever your goals, our tailored approach ensures targeted results.

Why work with Video & Web?

Paid advertising does not operate in isolation. A campaign may depend on the quality of your website, the strength of your offer, the clarity of your message and the experience visitors receive after clicking.

Video & Web brings those areas together.

  • More than 30 years of marketing and creative experience
  • Strategy led campaign planning
  • Website and landing page expertise
  • Advertising copy, content and creative support
  • Clear communication without unnecessary jargon
  • Campaigns shaped around commercial objectives
  • Flexible support without tying you into unsuitable activity

We focus on making the whole campaign work, not simply keeping adverts running.

Campaign management options

New campaign setup

For businesses that need a properly planned campaign built from the beginning.

This may include strategy, research, account setup, campaign structure, advertising content, tracking and launch support.

Existing campaign review

For businesses already running paid advertising but unsure whether it is performing as well as it could.

We review the account, targeting, search terms, advertising content, tracking and landing pages before recommending practical improvements.

Ongoing campaign management

For businesses that want their advertising monitored and refined over time.

We manage agreed campaigns, review performance, adjust the account and provide regular reports and recommendations.

Short term campaign support

For launches, events, seasonal promotions and other time sensitive activity.

We can create a focused campaign with a defined objective, budget and running period.

Paid advertising does not operate in isolation. A campaign may depend on the quality of your website, the strength of your offer, the clarity of your message and the experience visitors receive after clicking.

Video & Web brings those areas together.

  • More than 30 years of marketing and creative experience
  • Strategy led campaign planning
  • Website and landing page expertise
  • Advertising copy, content and creative support
  • Clear communication without unnecessary jargon
  • Campaigns shaped around commercial objectives
  • Flexible support without tying you into unsuitable activity

We focus on making the whole campaign work, not simply keeping adverts running.

Campaign management options

New campaign setup

For businesses that need a properly planned campaign built from the beginning.

This may include strategy, research, account setup, campaign structure, advertising content, tracking and launch support.

Existing campaign review

For businesses already running paid advertising but unsure whether it is performing as well as it could.

We review the account, targeting, search terms, advertising content, tracking and landing pages before recommending practical improvements.

Ongoing campaign management

For businesses that want their advertising monitored and refined over time.

We manage agreed campaigns, review performance, adjust the account and provide regular reports and recommendations.

Short term campaign support

For launches, events, seasonal promotions and other time sensitive activity.

We can create a focused campaign with a defined objective, budget and running period.

Frequently Asked Questions (FAQs)

These FAQs provide answers to the most commonly asked questions about our services. Whether you’re curious about our design process, pricing structure, or technical details, you’ll find the answers here.

How much should I spend on PPC advertising?

The appropriate budget depends on your market, competition, location and objectives. We will discuss what you want to achieve before recommending a sensible starting budget.

Your advertising spend is normally paid directly to the advertising platform and is separate from our campaign setup or management fee.

Which advertising platforms do you manage?

We can support campaigns across relevant search and social advertising platforms, including Google Ads and selected social media channels.

We recommend platforms according to your audience and objectives rather than assuming every business needs to advertise everywhere.

Can you review an existing Google Ads account?

Yes. We can examine the current campaign structure, keywords, search terms, targeting, advertising content, conversion tracking and landing pages.

We will then explain what appears to be working, where budget may be being wasted and what we recommend changing.

How quickly will a PPC campaign produce results?

Paid advertising can begin generating visibility and website visits soon after launch, but meaningful performance data takes time to build.

The results will depend on the competitiveness of the market, the available budget, the strength of the offer and the quality of the landing page.

Can you guarantee a particular number of enquiries or sales?

No responsible agency can guarantee specific commercial results from paid advertising.

We can build a well structured campaign, monitor performance carefully and make evidence based improvements, but results will also depend on factors such as demand, pricing, competition and how your business handles incoming enquiries.

Do you create the adverts?

Yes. We can write the advertising copy and help produce appropriate creative content where required.

We make sure the advertising message reflects the campaign objective and connects clearly with the page visitors reach after clicking.

Can you improve our landing pages?

Yes. We can review existing pages, recommend changes or create dedicated landing pages where appropriate.

A clear, relevant landing page can make a significant difference to the number of visitors who take the next step.

Will PPC improve our organic Google rankings?

Paid advertising does not directly improve organic search rankings.

However, PPC can provide immediate search visibility, help test messages and offers, and complement a wider search marketing strategy.

How will we know whether the campaign is working?

We agree the important measurements before the campaign begins. These may include enquiries, bookings, sales, telephone calls or other useful actions.

We provide clear reporting and explain what the figures mean rather than relying on large numbers of clicks or impressions without context.

Are we tied into a long contract?

Campaign arrangements can be tailored to the work required. Ongoing management can normally be ended with 30 days’ notice, while short term campaigns can be agreed for a defined period.

We will set out the scope, fees and advertising budget clearly before work begins.

If you need to know something that is not covered here, please get in touch and we will be happy to answer any question you might have.

Pay-Per-Click Articles

For more Practical marketing advice, please check out our Blog.

Make your advertising budget work harder

A successful paid campaign needs more than an advert and a list of keywords. It needs a clear objective, relevant targeting, a convincing message and a strong destination after the click.

Book a campaign review and we will discuss what you want to achieve, what you are currently doing and whether paid advertising is the right next step.

Alternatively, fill in the form below with any questions, and we will get back to you.