The Briefing - Video and Web

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Practical marketing advice for growing businesses

Explore useful advice on websites, SEO, content, social media, video, branding and digital strategy.

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How to Use AI to Create Content Without Losing Your Voice

Content 8 May 2025 How to Use AI to Create Content Without Losing Your Voice AI gives you a serious advantage in that SEO race if you use it right. This article shows you how to use AI to… Read article

Is Your Social Media Channel a Dead Fish?

Social Media 16 April 2025 Is Your Social Media Channel a Dead Fish? A dead fish in the digital sea. Unappetising. Uninviting. Completely avoidable. Is your social media channel a dead fish? If so, read what you… Read article

Branding 6 March 2025 Branding by Committee: The Fastest Way to Kill Your Identity Branding forms the heart and soul of your business, setting you apart from everyone else. In this article, we explore why designing your brand… Read article

What Emotion Are You Selling?

Marketing Strategy 24 February 2025 What Emotion Are You Selling? Have you ever considered what emotion you are selling? Beyond the adage that people buy from those they like, it's evident that purchasing decisions… Read article

What is AI RankBrain and How Does it Affect Your Search Results?

SEO 17 February 2025 What is AI RankBrain and How Does it Affect Your Search Results? What is AI RankBrain, and how does it affect your search results? AI RankBrain has reshaped how we interact with search engines. It learns,… Read article

How Does Email Work? Our Beginner's Guide

Email Marketing 10 February 2025 How Does Email Work? Our Beginner’s Guide Email is an essential part of communication. Whether you run a business or just use it in a personal capacity, we use it every… Read article

Branding 4 February 2025 Designed logo v cheaper outsourced alternative? A logo is much more than a design. It's your brand's visual identity, the symbol that customers associate with your business. With so much… Read article

Marketing Strategy 27 January 2025 Is Constant Marketing Spam or Brand Awareness? Every business wants to stay relevant and, more importantly, memorable. But the line between spam and brand awareness often seems blurred. Is constant marketing… Read article

Can You Still Compete in the Digital Landscape if You're Late to the Party?

Content 20 January 2025 Can You Still Compete if You’re Late to the Party? The digital landscape has become an immense, sprawling terrain, a boundless ocean of opportunity and competition. Can you still compete in the digital landscape… Read article

A Closer Look at Facebook

SEO 13 January 2025 A Closer Look at Facebook Facebook has revolutionised how people connect, communicate, and share their lives online. This article explores its unique selling proposition, user demographics, business advantages, challenges,… Read article

What is Digital-First Branding?

Branding 6 January 2025 What is Digital-First Branding? Digital-first branding is a strategy that prioritises designing a brand with online platforms as the primary focus. Unlike traditional branding, digital-first branding embraces the… Read article

Content 30 December 2024 The History of Video on the Web Video can be seen everywhere on the web. But how did web video go from obscurity to an internet staple in such a short… Read article

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