Tell people who you are, what you do and why it matters
A brand story video introduces your business through the people behind it.
Using relaxed documentary style interviews and carefully planned supporting footage, we create a film that helps potential customers understand your experience, values and approach.
Tell people who you are, what you do and why it matters
A brand story video introduces your business through the people behind it.
Using relaxed documentary style interviews and carefully planned supporting footage, we create a film that helps potential customers understand your experience, values and approach.
“A brand story video does more than explain what you do.
It helps people understand who you are and why they should choose you.”
People need more than a list of services
Potential customers may understand what your business offers without knowing what makes it different.
A brand story video is a professionally produced promotional film built around natural interviews. It’s like a short documentary about your business. It gives viewers the context that a short webpage, advert or social post cannot always provide. It lets them hear directly from the people behind the business, see the work taking place and develop a clearer sense of who they may be working with.
The result is a useful, credible film that helps build familiarity and trust.
Rather than presenting directly to the camera or reading a script, interviewees usually speak with someone positioned beside the camera. This creates a more relaxed, conversational style and allows genuine personality and experience to come through.
A documentary about your business
The interview provides the main narrative. We then support it with footage of your premises, team, products, processes, customers or projects.
A typical film may include:
- One or more documentary-style interviews
- Footage of your team at work
- Your premises, equipment or working environment
- Products, services or completed projects
- Branded titles and captions
- Licensed music
- Professional editing, sound and colour correction
- Versions prepared for your website or other channels
The final length will depend on the story, but most films run between 90 seconds and four minutes.
Your main film can become an
important part of your wider marketing
Story first, equipment second
A film shaped around your business
Brand story videos are quoted according to the amount of planning, filming and editing involved rather than forced into a fixed template. The following packages provide a guide rather than a fixed specification. We will confirm the recommended crew, equipment and deliverables after discussing your project
Focused Brand Story Video
A concise film centred around one main interviewee and a single filming location.
Suitable for founder stories, professional services and smaller businesses.
- Pre production planning
- Half day location shoot
- Director led documentary style interview
- Professional camera, sound and lighting
- Supporting footage of your business
- Professional editing and licensed music
- Branded opening and closing titles
- One amendment round
- Finished film of approximately 90 seconds to four minutes
- Free Digital Delivery Pack
Multi Voice Brand Story
A broader film featuring several contributors, such as directors, team members, customers or project partners. Suitable for organisations that want to show a range of experience or perspectives.
- Pre production planning
- Contributor and interview planning
- Full day location shoot
- Up to four interviewees
- Director led documentary style interviews
- Professional camera, sound and lighting
- Supporting footage of your business and people
- Up to two days of professional editing
- Licensed music and branded titles
- Contributor name captions
- Two amendment rounds
- Finished film of approximately two to five minutes
- Free Digital Delivery Pack
Animated Brand Story
A fully animated film that explains your business. Ideal when filming is impractical, the subject is difficult to show, or the story would be clearer through animation and visual explanation.
- Pre production planning and story development
- Scriptwriting
- Visual concept and storyboard
- Up to five days of animation and studio production
- Bespoke branded graphics and typography
- Professional voiceover allowance
- Licensed music and sound design
- Logo animation and branded titles
- Two amendment rounds
- Finished animated film of approximately 90 seconds to three minutes
- Free Digital Delivery Pack
Remember, whatever kind of video you need, we can help
We shoot in multiple aspect ratios to enable us to create standard 16:9 video (landscape) and 9:16 video (portrait) for social media.
All video projects come with:
Free Digital Delivery Pack: This includes the final video encoded in different formats for use across websites, social media, and any other required platforms.
Our three step approach
Brand Video Case Studies
Honest Clarity
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Timber Trades Benevolent Society
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Tzafetta Cosmetic Surgery
Helping patients meet the person behind the practice Video & Web produced a homepage video for Tzafetta Cosmetic…
Read case studyFrequently Asked Questions (FAQs)
How long should a brand story video be?
Most brand story films run between 90 seconds and four minutes.
The right length depends on the complexity of the story, the number of contributors and where the film will be used. We recommend the shortest length that communicates the message clearly.
Do we need to write a script?
Usually not. We plan the topics and questions in advance, then guide contributors through a natural conversation. This tends to produce a more credible and engaging result than asking people to memorise a script.
Do people have to speak directly to the camera?
No. Brand story interviews are normally filmed in a documentary style, with the contributor looking slightly away from the lens towards the interviewer. This often feels much more natural for people who are not used to appearing on camera.
What if our team members are nervous?
Most people are nervous before an interview. We allow time for contributors to settle in and treat the filming as a conversation rather than a performance. We can repeat answers, rephrase questions and edit together the strongest moments.
Can several people appear in the film?
Yes. A brand story can feature a founder, directors, team members, customers, suppliers or project partners. We will help decide whose contribution adds something useful to the story.
What supporting footage will you film?
That depends on the business. It may include your premises, people at work, equipment, products, processes, customer interactions or completed projects. We agree the priorities before the filming day.
Can you create shorter versions for social media?
Yes. Shorter landscape, square or portrait edits can often be created from the same material. These should be planned at the beginning of the project so we can capture the right footage and frame it appropriately.
Can the film include subtitles?
Yes. We can add open captions to the video or supply subtitle files, depending on how and where the film will be used.
How long does production take?
The schedule depends on the scale of the project, the number of locations and the review process. We will provide a clear production timetable with the quotation.
How much does a brand story video cost?
The cost depends on the planning, filming time, locations, number of contributors, editing requirements and additional versions. A discovery call gives us enough information to recommend an appropriate approach and provide a clear quotation.
If you need to know something that is not covered here, please get in touch and we will be happy to answer any question you might have.
Get in Touch
Tell us about your business, and we can help you work out the best way to showcase your brand on video.
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