Practical marketing advice for growing businesses
Explore useful advice on websites, SEO, content, social media, video, branding and digital strategy.
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Branding
13 February 2023
Crafting The Perfect Marketing Slogan
Crafting the perfect marketing slogan can be a daunting task. It needs to capture the essence of your brand, be memorable and resonate with…
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Websites
6 February 2023
Guide To Product Page Conversion
Are you having trouble getting your product pages to convert into sales? If so, you're not alone. Despite the importance of design and copywriting…
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SEO
30 January 2023
Understanding SEO Meta Tags
If you're unfamiliar with the term SEO, it stands for Search Engine Optimization. In short, SEO is the process of making your website more…
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Email Marketing
23 January 2023
Are Your Email Marketing Campaigns Working?
How to find out if your email marketing campaigns are working. Email marketing is widely used in many industries. While the success of your…
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Websites
16 January 2023
How To Make Sure Your Website Isn’t Offline Forever
How to make sure your website isn't offline forever. If your website is down, it's not just inconvenient. It's an absolute disaster - it…
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Content
9 January 2023
How To Use An Online Marketing Calendar
Your marketing calendar can be an indispensable tool for success. It's easy to use and an effective way to plan your marketing activity. The…
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Social Media
2 January 2023
5 Simple Strategies To Make Your Photos Stand Out On Social Media
Having an extensive network of followers on social media is the dream of every blogger, business owner and marketer. It means you're reaching out…
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Email Marketing
19 December 2022
Why Should you Personalise Marketing Emails?
Personalized Marketing is the most compelling type of marketing because it is relevant to your customer. It's not just sending a one-size-fits-all message. Recipients…
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Content
12 December 2022
7 Great Ways To Use Videos On Social Media
Video marketing is everywhere, from TV commercials to online ads. But social media offers opportunities for video marketing that you might not have thought…
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Websites
5 December 2022
Mobile First Design: Why It’s Important (And Good) For Your Business
Proper mobile-first design is the idea of starting with a mobile-optimised site rather than making the desktop site responsive. The benefits of this strategy…
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Paid Advertising
28 November 2022
What Is PPC Keyword Research?
PPC keyword research can help you achieve higher rankings for your ad copy, make a more compelling case for your product or service in…
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Websites
21 November 2022
What are WordPress Themes and How Do They Work?
A WordPress theme is a website's design--or look and feel-. It is the first thing that visitors see when they come to your site.…
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