Practical marketing advice for growing businesses
Explore useful advice on websites, SEO, content, social media, video, branding and digital strategy.
Browse by topic
Latest articles
SEO
22 August 2022
What are your Key Performance Indicators?
In business, key performance indicators (KPIs) are a measure of progress or success. They help you track whether you're on track to achieve your…
Read article
Websites
15 August 2022
A Guide to Cookie Law 2022
Even after Brexit, the cookie law, also known as the GDPR cookie consent guidance, requires that website operators obtain user consent to store or…
Read article
Email Marketing
8 August 2022
How to Create a Personal Email Domain
If you're anything like me, you probably check your email a few times a day. Some days, that's all it takes to feel as…
Read article
Email Marketing
1 August 2022
The 12 Rules of Email Marketing
At this point, we’re all pretty savvy about email marketing. Its effectiveness is well-documented. And marketers continue to find new ways to leverage their…
Read article
Content
25 July 2022
Eight Ways to Avoid Copyright Infringement
Copyright infringement continues to pose challenges for businesses and individuals alike. From photographs to videos, songs, and written works, content can be infringed upon…
Read article
SEO
18 July 2022
What is the Google Algorithm?
The Google Algorithm is essentially a set of rules that the search engine uses to determine the relevance and importance of web pages in…
Read article
Branding
11 July 2022
Why Your Branding Needs To Be Different For The Web
The internet has changed how we communicate and interact in almost every aspect of our lives. It has also changed how we market products…
Read article
Websites
4 July 2022
The Perfect One-Page Website – The Key to Simplicity and Speed
Everyone knows that websites need to be fast, simple, and mobile-friendly. The modern user has limited attention and will abandon your website if it…
Read article
Content
27 June 2022
How to Ask for Testimonials the Right Way
There’s no shortage of advice on how to get more customers, more leads, and higher conversion rates. But what about getting testimonials? How can…
Read article
Social Media
20 June 2022
How to Use Social Media for Video Marketing
In an era of personalization and user-generated content, brands need to find new ways to market their brand and maintain their presence online. Video…
Read article
Marketing Strategy
13 June 2022
What Seasonal Campaigns Could You Run this Summer?
This summer, as the days are longer and the nights are longer, people are questioning their relationship with the sun. So what does that…
Read article
Content
6 June 2022
Which Video Should You Use for Your Home Page?
When it comes to creating your digital marketing strategy, choosing the right video for your home page is one of the most important decisions…
Read article
VideoandWeb.com