Branding by Committee: The Fastest Way to Kill Your Identity
Branding forms the heart and soul of your business, setting you apart from everyone else. In this article, we explore why designing your brand by committee is a bad idea.
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Designed logo v cheaper outsourced alternative?
A logo is much more than a design. It’s your brand’s visual identity, the symbol that customers associate with your business. With so much riding on it, the question arises: Professionally designed custom logo v cheaper, outsourced alternative? Which is better?
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What is Digital-First Branding?
Digital-first branding is a strategy that prioritises designing a brand with online platforms as the primary focus. Unlike traditional branding, digital-first branding embraces the virtual world, ensuring that every asset is optimised for the platforms where audiences spend most of their time.
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Why, if Your Company Has a Website, is Your Brand Global?
Why, if your company has a website, is your brand global? In today’s interconnected world, establishing an online presence through a website inherently positions your brand on a global platform.
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Things to Consider When Rebranding
Rebranding represents one of the most thrilling stages in a company’s journey, offering a fresh chapter and a unique chance to align its identity with evolving business goals. Knowing the things to consider when rebranding can make all the difference between a seamless transition that attracts new attention and a misstep that loses customers or visibility.
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Designing Websites Around Colour
In this blog post, we’ll explore how harnessing the power of colour in web design can elevate mood, increase engagement, and ultimately drive conversions.
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How to Create a Favicon
How to create a favicon. Welcome to our step-by-step tutorial on creating a unique favicon that represents your brand. Often overlooked but always impactful, this tiny icon represents your brand across browser tabs and bookmark lists.
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How To Develop A Brand House Style
How to develop a brand house. In a sea of countless brands vying for attention, how can you ensure that your business stands out from the crowd? The answer lies in mastering the art of crafting an eye-catching brand house style.
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What Colour Should Your Logo Be?
What colour should your logo be? Choosing the perfect colour for your logo is crucial. After all, colours have the incredible power to evoke emotions, convey messages, and leave a lasting impression on your audience.
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