Public speaking can hold a multitude of benefits.
Why should you always video your speeches and presentations? If you were wondering whether or not to do that business presentation that your colleague has been badgering you to do for the last few months, the answers are ‘YES – DO IT!!’ In fact, seek out these opportunities. They are great for your business, especially if you make the most out of the opportunity and video it.
On the face of it, it’s a bit of a pain to go to all the trouble of writing a presentation for the sake of the fifty or so people attending the event. You may not necessarily gain any business from the room; Your energies could be spent on more beneficial projects at the office and standing up in front of a room full of people isn’t the most comfortable experience for most people.
Added benefits.
By videoing the presentation and putting it on your website or Youtube channel, you turn that speech or talk into a whole different ball game with a wealth of benefits for your business.
Get a bigger audience!
Firstly, you’ll increase your viewers exponentially. It doesn’t matter how many people you present to in the room; the internet has the power to reach billions of people. Once online, that video can continue to work for years after the presentation.
SEO
Content is key. We always say that adding new articles and video on your website is great for your Google rankings. One small 30-minute presentation can be split into at least ten small bite-sized videos that will keep your website in new material for months. If you don’t fancy doing the full presentation, a Q and A session could be equally as beneficial – one video per question. Not a bad way to make video mileage.
Reach out to your customers.
Lastly, I often notice that big companies are trying to personalise their brand by doing little things such as making their staff wear name badges. Small companies do the opposite and make their brand look bigger by depersonalising it. Having lots of video of you presenting your products or services to a room full of people will instantly give you credibility and expertise. New customers are more likely to trust you if they’ve seen you on a few videos. You have the power to reach out to people and sell to them without even trying.
Make your business credible.
So next time you get an opportunity to do a presentation for someone – go for it! Make some mileage and reap those rewards!
VideoandWeb.com