Video and Web

People buy from people!

Why write business blogs? Blogging is big business. Many companies hire people just for that purpose. But how can incorporating blogs into your websites help it?

It gives your business a personality.

People buy from people they can relate to or connect to, even if they only do it on a subconscious level. Websites can sometimes feel a bit distant and impersonal. Blogging helps you to bridge that gap and reach out to customers, essentially giving your business a personality.

Blogging builds trust.

Blogging allows you to show people your expertise. Much the same as writing a book, it gives you authority within your field. People are more likely to buy from you if one of your blogs fixes a problem they are having because you have established trust.

Don’t be afraid to give away a few trade secrets. Information is free and readily available these days, if you don’t capitalise on it your competitors will!

Your SEO will improve.

Your website isn’t doing its job effectively if it isn’t finding you new customers. To do that, you need good SEO. Blogs are a great way to get up the Google Rankings. The more content your website has, the more Google will index those pages, and the higher you will climb.

Blogs multiply!

Blogs accumulate fast. If you write just one a week, it is enough to keep your website fresh, and they soon mount up. Before you know it, you will have a whole archive of resources for your customers to read.

It’s free!

Blogging is one of the greatest marketing tools that you have, and it’s free. It’s like having your own international newspaper. You just have to find your readers and if you write interesting articles, they will more often than not find you.

Blogs can reach many people!

Before you know it, you will have a fan base. They may even ask for articles on specific subjects that interest them. Knowing you have an audience makes writing blogs so much more rewarding. Also, an attentive audience is an audience you can market to.

Blogs have long arms.

One blog can have a long reach. You can use it to feed your social media, create a video, make an ebook or use it in a newsletter. The list is endless! A collection of blogs could even form the basis for a printed book.

Blogs have long tails.

A blog isn’t just for now; it will keep generating web traffic for years to come. It’s also digital so you can revisit it and keep the information updated, so it is also current.

Blogging is good for you and your business.

Writing blogs is addictive. Before long you will be looking for new inspiration and marketing angles. Your mind will be open to the world around you, and you will start looking outwards instead of inwards. It will force you to research your profession and ultimately give you greater knowledge and confidence about your business.