Video and Web

What are you passionate about?

Here are some tips on getting started with writing blogs. Writing blogs is a great way to keep your website looking fresh and is a brilliant SEO device because fresh content is a big tick where Google is concerned. So it’s a handy discipline to learn and well worth the investment in time.

Find your passion!

It’s easier to write about subjects you care for and have an opinion on. Think of the content as a conversation rather than a piece of literature. If a client asked you a question about a specific side to your business, how would you answer it? A blog isn’t a comprehensive piece of writing; it is just a way of voicing your opinion and expertise in a simple and easy to understand way.

Think about your audience.

A blog in its true sense is not an essay. It’s more like a magazine article. It should be easy and engaging to read on the move, as that is where most people will be reading it, for example on a train or bus journey.
Also, think of the device that they may be reading it on. Most of us use our mobile phones or tablets, so it needs to be simply formatted and written in an easy to understand language. After all, many locations in which your blogs will be read will be noisy or distracting environments.
Lastly, around 300 words are long enough to be useful for SEO but short enough to be an easy read.

You can blog anywhere – you just need a pen and paper!

Write in small chunks.

Writing with subheadings is easy to read and easier for you to write. It also keeps the content light and to the point.

Google it!

If you have an idea for a blog Google it – see what other people are saying on the matter. You should not copy their work, but you might get inspiration for your blog that might make your blog more informative and interesting.

Give your blog a catchy title.

The internet is awash with articles. So to stand out the title of your blog needs to differ from the rest. Think of it as the title of a film. If the name looks intriguing, then you’re more likely to want to watch it.