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  • About Us
  • Strategy
        • Every business needs a plan!

          Our range of strategic services is designed to help businesses engage their target audience and get results in an increasingly competitive online marketplace.

          Not sure what you need?
          Contact Us
        • Free Strategy Review
          Free Strategic Marketing Review
          Unlock your business’s potential with a Free Strategic Marketing Review.
        • Free Strategy Review
          Blueprint Bespoke Strategy
          Reach new heights with a tailored strategic marketing plan.
        • A-List Marketing
          The A-List
          Take your online presence to the next level and join the Video & Web A-List.
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          All the tools and services you need to establish a strong online presence and keep your business running smoothly.

          Not sure what you need?
          Contact Us
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          Logo & Brand Identity
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          Transfer your domain to us
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        • Platform

          Website Design
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          Wordpress Hosting
          Managed VPS
          Website Maintenance
  • Content & Promotion
        • Quality Content is essential for online Promotion

          Content is crucial for both SEO and social media, serving as the foundation for successful digital marketing efforts. As download speeds have increased, video has emerged as a particularly powerful medium. High-quality content enhances keyword relevance, improves user engagement, and fosters backlinks. On social media, content is the primary driver of engagement and interaction.

          Not sure what you need?
          Contact Us
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          Conference & Event Video
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Is your website GDPR compliant?

Video and Web
By Emma Peldon
Creative Director, Video & Web
August 2021 | Websites
 

People are working hard to protect your personal information.

Is your website GDPR compliant 2018? The EU General Data Protection Regulation (GDPR) came into force on 25th May 2018 and replaces the current Data Protection Act (1998). It aims to give individuals more control over their personal data and peace of mind that companies are taking better care of it.

With the many recent high-profile security breaches and data abuse stories in the media, it’s not surprising that 60 percent of consumers give false information when submitting data on the web (according to research agency Verve).

GDPR need not be as complex as it sounds.

Gone are the Wild West days of the world wide web where companies can harvest emails and personal information for marketing and profitable gains. There will now be stiff penalties for those that break the rules. So where do you stand with your website?

Who does GDPR apply to?

GDPR apples to any business of any kind within the European Union that handles personal data. This data includes information as basic as names, addresses, telephone numbers and IP addresses belonging to anyone including suppliers.

Where to start with GDPR and your website.

GDPR apples to any business of any kind within the European Union that handles personal data. This data includes information as basic as names, addresses, telephone numbers and IP addresses belonging to anyone including suppliers.

Website security – do you have an SSL certificate?

How you handle data that comes into your website via online forms needs to be secure to stop the personal information collected getting into the wrong hands. An SSL Certificate is a way to make information sent between your website and your server unreadable to anyone except the to which server you are sending it.

Privacy policies – every website should have one.

Any business that handles personal information should have a Privacy Policy. Yes, writing it is a big headache and will take a lot of research. However, it will serve you in the long term. Firstly, it lets customers know that you have concern and respect for their personal information. It is also a great way to make you focus on the various privacy aspects of your company and tighten up your security levels. Visit the Information Commissioner’s Office (ICO) for a full list of recommendations.

Permissions

When it comes to online forms and any method of getting personal information from people, it’s essential that you have their consent to do so. Gone are the days of getting a pile of business cards from a networking event, then adding the details to your marketing database.
People now have to know transparently what data you have, what you intend to use it for and how long you want to keep it. Hidden tick boxes are no longer allowed, and privacy notices need to be clear, not hidden in the small print.
It’s important to file any permissions that you have because you must be able to provide proof that you have consent to use any personal information, should you be asked to provide it. So, make sure your paperwork is up to date. If it isn’t, it’s time to ask your clients to sign new consent forms.

Do you know what personal data you have on file?

Lastly, people have a right to know at any time what information you have about them, so you need to know how and where to access that information.
They also have ‘a right to be forgotten’- in other words, you should be able to, and are legally required to, remove all information about them from your files at any time, should they ask you to do so.
Good housekeeping is essential; dusty old forgotten databases are a thing of the past. Files need to be regularly reviewed so that only relevant information is stored.

Is your data storage secure?

You have your SSL certificate to keep any data you have secure online, but you also need to make sure that the information is stored securely on your computer and within your paper filing system. Encryption, complex passwords and lock and key are all good ways to keep data secure. Also, the information should be restricted, so that only the people that need to see it have access.
There have been many cases in the news of lost or stolen devices that have contained databases full of personal information. Special care should be taken to protect personal information should the worst happen. If your laptop or mobile phone is stolen, is the information suitably encrypted or password protected?

Are your data security practises watertight?

Lastly, any business that handles data of a personal nature should register with ICO via their website. Click here to check whether you need to register.
Prices start at around £35 per year. Any data security breaches that do happen must be reported to the ICO within 72 hours.


Related Topics

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Video and Web
Video & Web Ltd,
20-22 Wenlock Road,
London
N1 7GU
Tel: 020 7111 1644
Email: info@videoandweb.com
         

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Company

Company

About Us
Areas we Serve
Latest Blog Posts
Privacy Policy
Ethical Policy
Customer Reviews
Subscribe to our Newsletter
Follow Us

Web Services

Website Design
Content Marketing
Copywriting & Layout
Website Builder
Website Hosting
Wordpress Hosting
Managed VPS
Website Maintenance
Register a new domain
Transfer your domain to us

Strategy & Promotion

Free Strategic Review
Blueprint Strategy
The A-List
Video Production
Conference & Event Video
Search Engine Optimisation (SEO)
Social Media
Brand Identity
Email Marketing
Pay-Per-Click Advertising

Support

Support Database
Latest Blog Posts
Server Status
Customer Services
Hosting CP Login
Client Project Hub
Webmail
Book a Meeting
Contact Us

Video and Web

Video & Web Ltd,
20-22 Wenlock Road,
London
N1 7GU
Tel: 020 7111 1644
Email: info@videoandweb.com

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