What should you include on your Website’s Contact Page? The contact page is essential for ensuring that your site’s visitors know how to contact you, but it also has a broader function in search engine optimisation.
The good news is that there are only a few things that you need to include on your website’s contact page to improve SEO and make it easy for potential customers to get in touch.
Address
You should include several things on your website’s contact page to improve SEO. One of the most important is your address. Also, don’t forget that the internet is global, so it can be helpful to include the country you are in and cut down on unwanted inquiries from overseas markets where you don’t ship products or provide services.
Phone Numbers
Phone Number – Your website’s contact page should include your company’s phone number. Having your phone number in a prominent position will allow potential customers to get in touch with you quickly.
Depending on your business, you may want to include a local, national or freephone number. But, again, this should be part of your overall marketing strategy.
As most web traffic today is on mobile devices, ensure that your phone number is embedded as a link so that visitors can just click the link, and the number is dialled automatically.
You do this with some code in the HTML anchor link. For example:
<a href="tel:123-456-7890">123-456-7890</a>
Some people still prefer to use the electric telephone
Email Address
Include your email address on your contact page so that people can easily send you a message; again, ensure that it is embedded as a link so that when clicked, the visitor’s email software will automatically create a blank email with the address filled in.
You can take that a stage further and embed the subject line as well – For example:
<a href="mailto:test@example.com?subject=Form from my contact page!"> test@example.com </a>
Opening Hours
If you want your website’s contact page to improve SEO, you should include your hours of operation.
This will help potential customers know when they can reach you and make it more likely that they’ll reach out to you during your business hours.
If you have a Google Business Profile, you should also make sure that your current business hours are listed there.
Website URL
It’s a minor point often overlooked because the page is on your website, but your website’s URL should be included on your contact page to improve SEO.
When you include your website’s URL on your contact page, it helps search engines to find your website more easily. This is because the URL is a keyword that search engines use when indexing websites. So, by including the URL on your contact page, you are giving search engines another opportunity to find and index your website.
Social Media
Add links to your social media pages so potential customers can also connect with you on those platforms.
Not everyone uses the same social platform, so include links to all you use. We recommend that you don’t have social media channels that you are not posting regularly, so only include those you use.
Map
Another essential thing to include on your contact page is a map. This helps customers find your business if unfamiliar with the area. It’s also a good idea to include your business hours on the contact page so potential customers know when they can reach you.
One easy way to do that is to embed a Google Map into your site.
Form
Including a form on your contact page is helpful so customers can send you their inquiries directly. Make sure to include fields for the customer’s name, email address, and message. You can also add a field for the customer’s phone number if you want them to be able to reach you by phone.
You can also create fields to ask a little about the nature of the enquiry – that way, you can direct the information to the correct person or department in your organisation.
Don’t forget the redirect your visitors once they have completed the form to a nice ‘Thank You’ page and give a timeframe when they can expect a response from you.
Privacy Policy
You should include a link to your privacy policy if you have a form. A privacy policy will let visitors know how their personal information will be used and protected. This can help to build trust with potential customers and encourage them to provide their contact information.
Summing up
Including these things on your website’s contact page can help improve your SEO and make it easier for potential customers to find and contact you.
Further Reading
VideoandWeb.com