Video and Web

Here are ten reasons to make  video for your business. People love to watch video, and with the higher speeds in broadband, they can now watch it on the move. Audiences are catching up with their favourite boxset on their daily commute to work or taking a downloaded podcast on their phones to watch during a lunch break.

There has never been a better time to capitalise on this ever-growing market. It’s predicted that by 2021 over 80 per cent of internet traffic will be video. If that’s not enough to convince you, here are ten reasons why you should be catching that podcast wave.

It’s a free market

Producing video doesn’t require a huge budget so individuals can do just as well as the big studios. Youtube has become a stage for many self-made celebrities that earn big money and have huge fan bases.

There has never been a better time to have a niche product

Audiences can search the internet for content that interests them, so you don’t even have to appeal to a wide audience. With the 3.2 billion people surfing the web worldwide, it’s easy to take just a fraction of that figure and still get a substantial following.

Showcase your product in the best light

When it comes to product demos, there is so much scope with video. The success of popular shopping channels like QVC should tell you that consumers are much more likely to buy a product if they can see it in action. With the surge in mail order, the video has become even more important as a demonstration tool.
Video gives you more mileage.

You can explore a subject in greater depth with video. A concept that might take a hundred words to explain in text form could take just a minute to convey visually through a video.

Anyone can produce video

These days video production is accessible to everyone, as recording equipment like the mobile phone is readily available. There are many how-to videos on the web with tips on how to make video cheaply. There are also many basic editing applications to help you shape up what you record.

Thanks to Youtube, audiences have become accustomed to viewing videos with lower production values. However, it’s important to bring some production values to your videos as it can reflect badly on your business. Awful audio and jerky camera movements will most certainly send your viewers looking elsewhere for their viewing.

You can connect with your customers

People are more likely to do business with people they like. Video gives scope for personalities to shine through and create a connection with an audience., which builds trust and creates brand loyalty.

Grow your fan base

If you manage to generate a fanbase for your videos, you have a captive audience. As long as you keep the video content coming, you are constantly in your follower’s psyche, and they will be more receptive to being sold your products or services.

Make money from advertising

You can generate advertising revenue with your videos. Big companies are prepared to pay for advertising to targeted leads, and Youtube makes it easy to do just that.

There have been many success stories of people creating video purely to make money through advertising. They produce videos that will attract millions of viewers so that they can capitalise on the pay – per -click market.

Sell your videos

While there is a wealth of free video on the internet, there are also many people that are prepared to pay for their viewing. Video courses and training are big business, but there is also room to make money producing small podcasts. £1 per video doesn’t sound like much, but if you attract a million followers, it becomes a different story.

Sharing video is popular on Social Media

According to Techcrunch, 100 million hours of video is watched on facebook daily. The medium of Video a more likely to get shared by people and can go viral very quickly.

The subject matter can be about anything; it just needs to connect with people. Over the years viral videos have been everything from talking cats, Wookiee masks, Finger biting and AWOL dogs, to the famous John Lewis advert that had us nostalgically weeping at Christmas. The John Lewis video was so popular that people seek out the new advert every year. It’s become part of their Christmas tradition.