Social Media Image Sizes
Looking for the right social media image size? This quick reference guide gives you the recommended image dimensions and aspect ratios for Facebook, Instagram, LinkedIn, X, Bluesky, Threads, TikTok and YouTube.
Whether you need a Facebook cover, Instagram post, LinkedIn company banner, TikTok video or YouTube thumbnail, use the tables below to find the size you need.
Last checked: September 2026
The four social media image sizes worth remembering
You don’t need to remember dozens of dimensions. These four working sizes cover most everyday social media content and give you a useful starting point when creating images.
| Format | Recommended size | Ratio |
|---|---|---|
| Square social post | 1080 × 1080 px | 1:1 |
| Portrait social post | 1080 × 1350 px | 4:5 |
| Landscape / link image | 1200 × 627 px | 1.91:1 |
| Story / Reel / TikTok | 1080 × 1920 px | 9:16 |
These are useful working sizes rather than mandatory dimensions for every platform. Profile pictures, cover images, banners and thumbnails have their own specifications below.
Facebook image sizes
| Facebook image type | Recommended size | Ratio |
|---|---|---|
| Profile image | 320 × 320 px | 1:1 |
| Cover image | 851 × 315 px | 2.7:1 |
| Square post | 1080 × 1080 px | 1:1 |
| Portrait post | 1080 × 1350 px | 4:5 |
| Story | 1080 × 1920 px | 9:16 |
| Reel | 1080 × 1920 px | 9:16 |
Watch the crop: Facebook cover images can display differently on desktop and mobile. Keep logos, faces and important wording comfortably away from the edges.
Instagram image sizes
| Instagram image type | Recommended working size | Ratio |
|---|---|---|
| Square post | 1080 × 1080 px | 1:1 |
| Portrait post | 1080 × 1350 px | 4:5 |
| Story | 1080 × 1920 px | 9:16 |
| Reel | 1080 × 1920 px | 9:16 |
Our choice: 1080 × 1350 px is particularly useful for Instagram feed posts because the 4:5 format occupies more of the mobile screen than a square image.
Recommended Facebook and Instagram image sizes for square posts, portrait posts, Stories and Reels.
LinkedIn image sizes
| LinkedIn image type | Recommended size | Ratio |
|---|---|---|
| Company logo | 400 × 400 px | 1:1 |
| Company cover | 1512 × 256 px | 5.9:1 |
| Link image | 1200 × 627 px | 1.91:1 |
Watch the crop: LinkedIn can trim Company Page cover images horizontally or vertically on different screens. Keep important text, faces and logos away from the edges.
X image sizes
| X image type | Recommended size | Ratio |
|---|---|---|
| Profile image | 400 × 400 px | 1:1 |
| Header image | 1500 × 500 px | 3:1 |
| Square post | 1080 × 1080 px | 1:1 |
Watch the header: X advises that approximately 60 pixels at the top and bottom of a header can be cropped depending on the browser or device. Keep important content towards the centre.
LinkedIn and X cover image dimensions, with guidance on keeping important content away from areas that may be cropped.
Bluesky image sizes
| Bluesky image type | Recommended working size | Ratio |
|---|---|---|
| Profile image | 1080 × 1080 px | 1:1 |
| Square post | 1080 × 1080 px | 1:1 |
For everyday business posts, 1080 × 1080 px provides a useful high-quality square working canvas that can also be reused across other social networks.
Threads image sizes
| Threads image type | Recommended working size | Ratio |
|---|---|---|
| Square post | 1080 × 1080 px | 1:1 |
| Portrait post | 1080 × 1350 px | 4:5 |
When creating photography for several social platforms, leave enough space around the main subject to accommodate alternative crops.
TikTok image sizes
| TikTok content type | Recommended working size | Ratio |
|---|---|---|
| Vertical image | 1080 × 1920 px | 9:16 |
| Video | 1080 × 1920 px | 9:16 |
Allow for the interface: Captions, buttons and other controls can appear over TikTok content. Keep important subjects, logos and wording away from the extreme edges and bottom.
TikTok uses a 9:16 vertical format. Keep important content towards the centre to allow space for captions, controls and other interface elements.
YouTube image sizes
| YouTube image type | Recommended size | Ratio |
|---|---|---|
| Channel banner | 2560 × 1440 px | 16:9 |
| Video thumbnail | 3840 × 2160 px | 16:9 |
| Shorts thumbnail | 2160 × 3840 px | 9:16 |
Watch the safe area: YouTube channel artwork displays differently on televisions, computers, tablets and phones. Keep your logo and important wording within the central safe area.
YouTube image sizes for channel banners, video thumbnails and Shorts, with guidance on keeping important banner content towards the centre.
Social media image sizes at a glance
| What are you making? | Use this size |
|---|---|
| General square social post | 1080 × 1080 px |
| General portrait social post | 1080 × 1350 px |
| Landscape / link image | 1200 × 627 px |
| Stories, Reels or TikTok | 1080 × 1920 px |
| YouTube thumbnail | 3840 × 2160 px |
When in doubt: start with a large, high-quality original and crop it separately for the platform and format you need.
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