How to use your website as an exhibitor at a trade fair. Attendees at a trade fair can be hard to catch. Often, you’ve got a captive audience for just a few minutes before they have to shuffle along and find the next cool thing. So how do you get their attention? Invite them to your website!
What is a trade fair?
A trade fair is an event where businesses in a particular industry can showcase their products and services to potential customers. Trade fairs can be a great way for exhibitors to generate leads and build relationships with new clients. However, it’s essential to ensure that your website is optimised for trade fairs to get the most out of your participation. Here are some tips on using your website as an exhibitor at a trade fair:
Before the Event
Preparation is everything. You can do many things to help make the most of the event before you get there. Exhibiting can be costly, so if you want to maximise the return on your attendance, you must pay attention to a few simple tasks ahead of the event.
Make sure your website is up-to-date and accurate.
It might seem obvious, but before starting any promotional activity, you must ensure your website is up to date. Nothing will turn off potential customers more than outdated information or incorrect contact details.
Make sure your website is mobile-friendly.
Most trade fair attendees will use mobile devices to research exhibitors before the event. You will likely lose out on potential leads if your website isn’t mobile-friendly. Ensure your website is responsive and easy to navigate on all devices.
Create a dedicated landing page.
Make a dedicated landing page on your website that provides all the information potential visitors need to know about your trade fair booth. Include an overview of what you’ll offer, photos, contact information, directions, and other helpful details. You can also use this opportunity to promote any special events or workshops you will host at your booth.
Use targeted content.
Your exhibition landing page should have relevant content for the trade fair where you’re exhibiting. This will help you attract visitors who are interested in what you have to offer. Ensure to include information about your products or services and any special offers or discounts you’ll be offering at the event.
Add a banner or popup on your website.
Add a banner or popup to your website that promotes your upcoming trade fair appearance. Link this to the landing page, which shows visitors how to find you at the fair.
Send email blasts promoting your booth.
If you already have an email list, send messages promoting your upcoming trade fair participation. Include a link to your website so recipients can learn more about what you’ll be offering at the fair. You can also include a promotional code for discounts on products or services purchased at your booth.
Use social media to drive traffic to your website.
Before the trade fair, promote your site on social media channels like Facebook, Twitter, and Instagram. Make sure to let your followers know when and where you’ll be exhibiting, and invite them to come to visit you at the fair. Use hashtags, post photos and offers, and run social media ads leading up to the event.
During the Show
Use eye-catching signage on your stand to draw people in.
Remember that people are visual creatures, so make sure your booth is visually appealing. Ensure that your website address and Social Media handles are easy to spot. QR codes can help people find your site while using a mobile device, so consider having a giant QR code in your booth signage.
Keep updating your website.
During the show, you can keep updating your Exhibition landing page with news direct from your booth. Let people know what events you will be hosting on your stand. Use your website to promote special deals or promotions that you’ll be running at the trade fair. This is a great way to attract attention and generate interest in your booth.
Keep updating your Social Media.
A steady stream of posts from the show will help people engage with your appearance at the event. You could even live-stream some videos and show people what is going on. Don’t forget to include Hashtags, including those in use by the show where you are exhibiting.
Collect leads at your booth and follow up with them after the show.
Be sure to include a way for visitors to sign up for more information on your products or services or, even better, offer a freebie in exchange for their contact information. For example, you could make a form on your website with a unique web address, so visitors can sign up to enter a competition in return for going on your list.
After the Show
Post Show Traffic
Take advantage of the increase in website traffic by including special offers or discounts on your website for those who visited your booth. This is a great way to convert leads into customers and continue the relationship after the trade show has ended.
Grow your website.
Convert your pre-exhibition landing page into a historical record of the event featuring all the media you created while you were at the show. Photos, Videos and a report about where you went and whom you met will help your SEO and grow your website content. Exhibiting is not just about making new content; consider it an opportunity to stage a media event for your company.
Conclusion
We hope our tips have helped you figure out how to use your website as an exhibitor at a trade fair. If you need help with any aspects of preparing or staging your appearance at a trade fair, then please get in touch. We have lots of experience at Trade Fairs over many years.
Using your website can be a great way to showcase your products or services at a trade fair. Good luck!
Further Reading
Ten reasons to make video for your business
VideoandWeb.com