First you need a strategy – and then you need to review it
Good digital marketing starts with knowing what you are trying to achieve. Without that, it is very easy to spend … Read more…
Category Archives: Marketing Strategy
Your Website Is Never Finished: Why it Needs to Grow With Your Business
A website should not be treated as an online brochure that you build, publish and then leave alone. It is … Read more…
What Emotion Are You Selling?
Have you ever considered what emotion you are selling? Beyond the adage that people buy from those they like, it’s evident that purchasing decisions are deeply rooted in emotion. This article explores emotional marketing.
Read more...
Is Constant Marketing Spam or Brand Awareness?
Every business wants to stay relevant and, more importantly, memorable. But the line between spam and brand awareness often seems blurred. Is constant marketing spam, or is it brand awareness?
Read more...
Crafting a Website that Serves Two Different Audiences
Crafting a website that serves two different audiences for a business or organisation is a challenge . Whether you’re running a charity that needs to engage both service users and donors, a business that sells to both trade and retail or a sporting club looking to attract regular ticket holders alongside corporate sponsors, the question remains the same.
Read more...
The Benefits of Joined-Up Marketing
In a competitive business landscape, marketing is no longer just about creating catchy slogans or placing ads in the local paper. It’s about building a seamless strategy that stretches across multiple platforms, creating a cohesive brand presence that’s impossible to ignore.
Read more...
Why Should You Think Twice Before Using Third-Party Apps for your Business?
Apps have transformed the way we navigate both everyday tasks and unique hobbies, making solutions for even the most niche problems readily accessible at our fingertips. So why should you think twice before using third-party apps on your website?
Read more...
Beginner’s Guide to Planning Your First Marketing Campaign
In this beginner’s guide to planning your first marketing campaign, we’ll walk you through every step, from defining your target audience to setting goals, crafting compelling messages, and choosing the right channels.
Read more...
The Ultimate Guide to Understanding Marketing Campaign Style for Your Business
Are you struggling to make your marketing campaigns stand out in a sea of competition? Do you feel like your messaging isn’t resonating with your target audience? Look no further!
Read more...
VideoandWeb.com