Practical marketing advice for growing businesses
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Branding
6th March 2025
Branding by Committee: The Fastest Way to Kill Your Identity
Branding forms the heart and soul of your business, setting you apart from everyone else. In this article, we explore why designing your brand…
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Marketing Strategy
24th February 2025
What Emotion Are You Selling?
Have you ever considered what emotion you are selling? Beyond the adage that people buy from those they like, it's evident that purchasing decisions…
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SEO
17th February 2025
What is AI RankBrain and How Does it Affect Your Search Results?
What is AI RankBrain, and how does it affect your search results? AI RankBrain has reshaped how we interact with search engines. It learns,…
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Email Marketing
10th February 2025
How Does Email Work? Our Beginner’s Guide
Email is an essential part of communication. Whether you run a business or just use it in a personal capacity, we use it every…
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Branding
4th February 2025
Designed logo v cheaper outsourced alternative?
A logo is much more than a design. It's your brand's visual identity, the symbol that customers associate with your business. With so much…
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Marketing Strategy
27th January 2025
Is Constant Marketing Spam or Brand Awareness?
Every business wants to stay relevant and, more importantly, memorable. But the line between spam and brand awareness often seems blurred. Is constant marketing…
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Content
20th January 2025
Can You Still Compete if You’re Late to the Party?
The digital landscape has become an immense, sprawling terrain, a boundless ocean of opportunity and competition. Can you still compete in the digital landscape…
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SEO
13th January 2025
A Closer Look at Facebook
Facebook has revolutionised how people connect, communicate, and share their lives online. This article explores its unique selling proposition, user demographics, business advantages, challenges,…
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Branding
6th January 2025
What is Digital-First Branding?
Digital-first branding is a strategy that prioritises designing a brand with online platforms as the primary focus. Unlike traditional branding, digital-first branding embraces the…
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Content
30th December 2024
The History of Video on the Web
Video can be seen everywhere on the web. But how did web video go from obscurity to an internet staple in such a short…
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SEO
23rd December 2024
Geo-Location Marketing for Small Business
Geo-location marketing, often called geomarketing, is like having a map that tells you where your customers are and what they might need at any…
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Content
16th December 2024
How to Make a Great About Us Page for Your Website
Your "About Us" page is your chance to make a lasting impression. It's not just about sharing who you are. It's about inviting your…
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