Your digital marketing, in focus.
Exclusive Analytics Platform
Understanding your digital marketing starts with seeing what happens after someone finds your business. POV Analytics by Video & Web brings together the data covered by your package in your Client Portal, helping you follow performance and giving our regular Strategic Reviews a shared foundation.
Available exclusively to Video & Web clients as part of our service packages, POV Analytics connects reporting with the people who understand your business and manage your marketing. You can explore your results between reviews, while we use the collated data to assess progress, identify opportunities and agree where to focus next.
A clear view of your digital performance
Different parts of your marketing answer different questions. Website traffic shows how people find and use your site, SEO reporting helps us assess your visibility in search, and enquiry data helps connect that activity with people taking the next step.
Social media analytics adds another perspective where your package includes it. Looking at the relevant information together helps us understand how your channels support each other and where your marketing needs attention.
Essential Data for Strategy
Every Video & Web package includes regular Strategic Reviews, with more frequent reviews in larger packages. We use your collated data alongside our knowledge of your business, your objectives and the work underway to understand what the results mean.
Those conversations help us decide what to build on, what to adjust and what deserves further investigation.
An ongoing view of progress
Your Client Portal gives you access to the analytics included in your package between our reviews. It also gives us a consistent reference point for discussing changes over time and keeping your marketing connected to your goals.
POV Analytics forms part of your ongoing relationship with Video & Web. The reporting provides the evidence; our Strategic Reviews help turn it into a clear direction for the work ahead.
Explore the Packages
Most monthly managed Video & Web packages include Traffic Analytics as standard. Additional modules reflect the scope of your package, giving us a broader view as your marketing activity grows.
Foundations
Foundations packages provide the essential services needed to get your business online and keep your website secure, maintained and up to date.
They are suitable for new businesses, smaller organisations and businesses that want dependable technical support without a wider ongoing marketing programme.
- Domain name management
- Website hosting
- WordPress maintenance
- Website updates
- Regular strategy reviews
Visibility
Visibility packages combine website care with ongoing search and social media activity.
They are designed for businesses that want to attract more enquiries, improve their presence in search results and communicate more consistently with potential customers.
- Domain name management
- Hosting and maintenance
- Website updates
- Search engine optimisation
- Answer engine optimisation
- Social media posting
- Ongoing strategy sessions
Authority
Authority packages provide a broader and more proactive marketing programme for established and ambitious businesses.
They bring together search, social media, content, email marketing, video and strategic support, helping your business build recognition, credibility and momentum.
- Domain name management
- Hosting and maintenance
- Website updates
- Search engine optimisation
- Answer engine optimisation
- Social media posting
- Ongoing strategy sessions
Not sure which package is right for your business?
POV Analytics is included in most Video & Web packages, giving you access to your reports and helping us guide your marketing through regular Strategic Reviews. If you would like to understand which package suits your business, we can talk through your priorities and explain how the reporting will support our work together.
Fill in the form below, and we will come back to you with some recommendations, or book a marketing review to discuss the options.
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